Annual textile waste is currently estimated at a staggering 50 million tons.

By using recycled fabrics, the amount of energy and water consumed is reduced, thereby cutting down the CO2 and fossil fuel emissions from the usual making process.
In addition, using recycled fabrics also prevents tonnes of textile waste going to landfills.

And for this reason,

all of our plain cotton shirts and trousers are now made in recycled cotton only.